Captains of the Content Economy

The 2009 Supply Chain Executive Conference theme focuses on how consumer, business, and financial value are based on intellectual property, rather than simply low-cost manufacturing and distribution. In other words, a new era of economics has dawned that is more about ideas and art than metal and oil. Companies have the opportunity to become captains of this content economy by moving beyond lowest-cost delivery to an enriched consumer experience and greater brand value.
 
We are excited to announce our keynote Michael Eisner, former CEO of the Walt Disney Company (1984 – 2005). Under the leadership of Mr. Eisner, Disney revenue grew from $1.7 billion to more than $30 billion by focusing on the power of ideas, pursuing an innovative vision, and taking creative risks. He will discuss how intangible assets like brands, design concepts, and even science can radically change the way business needs to work with the global supply chain.

We will also hear how content or intellectual property is the driver of value across industries and how supply chain strategists are approaching the new challenges posed by the Content Economy.

• How does pricing work when the product is information?
• How will the consumer electronics and communications industries evolve and how will other manufacturing and retail sectors cope?  
• How does a service supply chain impact the brand premium of products based on trust?
• What comprises the intellectual property value of a brand and how does supply chain strategy affect it?
• How can intellectual property be protected while coordinating dozens of contractors, both domestically and across international borders?
• What role does the global supply chain play in maximizing profits from medical science?
• How do retailers harness their relationship with consumers to remain relevant in the value chain?

Accommodations

The Phoenician Resort

6000 East Camelback Road, Scottsdale, Arizona 85251 USA
Reservation Number: (800) 888-8234 or (480) 941-8200
Hotel Fax: (480) 947-4311  

Group Rate
$199/night (plus tax)
To receive the group rate, please call The Phoenician directly and reference AMR Research.
(800) 888-8234 or (480) 941-8200
The group rate is available until Friday, May 8, 2009, and is based on availability. There are a limited number of rooms available at this rate, so make your reservations soon.

Cancellation Policy
To cancel hotel reservations, please contact the hotel directly. The hotel policy dictates that all reservations are guaranteed by the individual. Cancellations must be made 7 days prior to arrival; all cancellations made after this time will be charged one-night’s stay. All no-show reservations will be automatically billed to the individual’s credit card for the full stay

 

Conference Information

Conference Cost
Client Seats: $2500
Non-client Seats: $3000

A prepaid seat may be available per the terms of client company contracts. Please call AMR Research if you are unsure if the prepaid seat is still available.

Cancellation Policy
Cancellations must be made by April 27, 2009 to receive a full refund. Cancellations received between April 28 and May 11, 2009 a $1000 cancellation fee will be deducted from your refund. Cancellations received after May 12, 2009, will be responsible for the full registration fee. Registrations using a ticket will not be returned to the pool of your company's pre-paid conference tickets if one of the following is true: Cancellation occurs after May 12, 2009, attendee does not show-up at event (no-show). Substitutions can be made at anytime.

Attire
Business casual is the suggested attire for the meeting. Average daytime temperature for this time of year is 90 degrees and dry.

 

Ground Transportation

Transportation to and from Phoenix Sky Harbor International Airport is readily available.

Super Shuttle provides flat rate shared ride transportation from the airport to The Phoenician for $12.00 each way/per person. The shuttle runs every 15 to 30 minutes and is located outside the baggage claim area.

Taxis are also available outside of the baggage claim area (rate of approximately $25).

 

Recreation

The Phoenician is a full-service, multifaceted convention/resort hotel with the following facilities:

• The Centre for Well-Being, a luxury spa and fitness facility.
• Nine swimming pools with waterfalls, whirlpools, a 165-foot water slide, and children's areas.
• 27-hole championship golf course.  The putting green, driving range, and golf clubhouse complete the golf experience.
• 12-court Tennis Garden, includes a Wimbledon grass court and automated practice court.
• Nine award-winning restaurants and lounges offer diversity of atmosphere with which to begin a day or evening, in addition to 24-hour room service and "Choices" spa cuisine.
• Children age 5-12 will enjoy the specially-designed Funicians Club with full and half-day activity programs.

Sponsorship Opportunities

Audience Demographics

• Audience size: 800
• Titles: CIO, CEO, SVP, VP, Director
• Company size: $1-10B
• Past companies represented:

Ahold, Bayer, The Clorox Company, CVS Corporation, The Dial Corporation, Honeywell International, Johnson & Johnson, PetsMart, Polo Ralph Lauren, Rio Tinto Iron Ore, Varian Semiconductor, Whirlpool Corporation, Wyeth

For more information, please contact Amie Durgin

Offer/Component	Deliverables
Attendee Bag Sponsor	Bag created by AMR Research with sponsor logo, inclusion of 1 item/collateral, 1 pass
Belly Bands on Daily Newspaper	Wrap creation/production by AMR Research, execution through AMR Research, 1 pass
Binder Inserts (Advertorial Space)	Limited materials provided for inclusion in show binder under sponsorship section
In Room Gifts	Room drop services and execution provided by AMR Research, list sort/target available, 1 pass (gifts provided by sponsor)
Internet/ Message Center Kiosk Sponsor	Logo inclusion on terminals in message center, 1 pass
Transportation Sponsor	Signage on transport vehicles, ability to hand out materials on vehicle, 1 pass (departing ONLY - for 200 people)
Classroom Sponsor	Chair drop – 1 piece of sponsor collateral on chair, logo on signage, listed as a sponsor of the classroom
Opening Reception Sponsor	Signage, napkins with sponsor logo, 2 passes
Breakfast Sponsor Day 1	Signage, exec greet audience, table drops, tabletop display provided by sponsor in breakfast area, 2 reserved tables for sponsor, 2 passes
Breakfast Sponsor Day 2	Signage, exec greet audience, table drops, tabletop display provided by sponsor in breakfast area, 2 reserved tables for sponsor, 2 passes
Golf Tournament	7 foursomes, list of registrants for golf from AMR Research, pairing by sponsor, goodie bags with sponsor gift, food and beverage, prizes, 2 passes
Luncheon Sponsor Day 1	Signage, exec greet audience, table drops, tabletop display provided by sponsor in lunch area, 2 reserved tables for sponsor, 2 passes
Luncheon Sponsor Day 2	Signage, labels on takeaway lunch, inserts in box lunch, tabletop display provided by sponsor in lunch area, 2 reserved tables for sponsor, 2 passes
Top 25 Awards Dinner	Signage, exec greet audience, napkins with sponsor logo, tabletop display provided by sponsor in reception area from which to hold raffle (responsibility of sponsor), 2 reserved tables for sponsor, 2 passes
Top 25 Awards Dinner & Show Feature Give-Away	Signage, exec greet audience, napkins with sponsor logo, 2 reserved tables for sponsor, raffle prize provided by AMR Research, signage, registration provided by AMR Research, announcement on main stage end of day 1, 2 passes
Dinner Sponsor Day 2	Signage, napkins with sponsor logo, table drops, 2 reserved tables for sponsor, 2 passes
Show Feature Give-Away (high end raffle provided by AMR Research)	Raffle prize provided by AMR Research, signage, registration provided by AMR Research, announcement on main stage end of Day 1, 2 passes
Discounted Conference Passes	Discounted conference passes for staff and clients
Hospitality Suite	1 room for Day 1 of conference (if available)
Tabletop Display	Space in demo area, 6ft demo table, power, identifying signage, 2 passes
Analyst Participation (1 hour)	In conjunction with roundtables, specific analyst/time dependent
Breakfast Roundtable	Meeting room with basic A/V, signage, registration option in conference registration process, max 30 attendees, 2 passes
Luncheon Roundtable	Meeting room with basic A/V, signage, registration option in conference registration process, max 30 attendees, 2 passes
Custom Research Study	Survey study assumes 150 respondents in the US, 2 passes
Webcast (post-event)w/analyst	Content provided by AMR Research, coordinated with sponsor, sponsor responsible for set-up/execution/costs, AMR Research to post to website
Webcast (post-event)w/analyst	Content provided by AMR Research, coordinated with sponsor, sponsor responsible for set-up/execution/costs, AMR Research to post to website

For more information, please contact Amie Durgin